Designing A Model Of Adopting Green Technologies In Iran

Abstract

The goal of the present study was to design a model of adopting green technologies in Iran. The present study was applied in terms of goal and descriptive-explorative in terms of method. The study method was quantitative-qualitative and was based on the Grounded Theory approach and the structural equation method. The population under study consisted of experts in green technologies. The sampling method was purposive, and hence 8 people were selected. First, using the literature review on technology influence models and green technologies, the variables affecting green technology adoption were determined. Using these data, a quasi-structured interview was conducted to receive expert views. The results of the interviews, obtained from coding the interviews, categorizing the codes, and extracting relations among variables, were used to develop a hypothetical model of adopting green technologies in Iran. Later, using the Delphi method, components were extracted based on the components extracted from the interviews. Coding results indicated that the present study consisted of 6 main categories affecting the influence and success of green technologies in Iranian society. These categories included environmental, economic, cultural, individual, institutional, and social factors. In the quantitative section, statistical analysis results suggested that the factors identified in the literature review and expert views were significantly correlated with green technology success in Iranian society. Public awareness, policy-making, and incentives in the environmental area could leave the highest effects on the success of green technologies in Iran.