CUSTOMERS’PERCEPTIONTOWARDS GREEN BANKING SERVICES OFFERED BY COMMERCIAL BANKERS

Abstract

The banking sector has gone through many technological and regulatory changes, which ply role in make a shift in consumer behaviors. Ethical banking is other vise called as greenbanking it aims to guard the environment and trim down the carbon footprint from banking activities.The present study make n attempt to locate the differences in the customers’perception towards green banks. The studyis fallout only 600 customers of selected banks in Trichirapalli District. The study establishes the customers’ attitudes onpositivethings of green banking, this research attempts to measure the customers’ perception regarding green banking. The study based on primarydata collected through interview schedule. SPSS and Microsoft Excel have been used to analyze and interpret the data. t-test and chi-square analysis have been used. Study results show that customers not fully satisfied about the green banking services, So bankers and government both should make awareness by organizes different workshops/seminars. This study makes a important contribution given the fact that there are only a limited number of comprehensive studies dealing with green banking services.