An Emprical Study Towards Out Patients Perception Towards Services Quality Of Multi Speciality Hospitals - Scenirio Of Vellore District Tamilnadu

Abstract

Customer satisfaction remains the most fascinating topic. The primary objective of organizations is to maximize profits while trying to reduce costs. Increasing sales with lower costs can increase profits. Customer satisfaction, which promotes customer loyalty, is part of sales growth. Patient satisfaction regarding health care is a multidimensional concept that now becomes a very crucial health care outcome. The behaviours of healthcare service providers have altered significantly in recent years as a result of technology innovation. Due to intense rivalry in the industry, the health care system is currently a challenge for all governments, states, political parties, and insurance companies. The private sector, previously dominated by non-profit/public hospitals, is now playing a larger role in health care delivery. This study the researcher has attempted to analyse the level of satisfaction of patients and their perceived quality of services provided by the hospitals. It is hoped that the health care providers would pay attention to quality in every aspect of patient care, both medical and non medical. As the patient satisfaction is the valuable asset of the health care providers, understanding the patient and believing that he is most important, goes a long way towards the success of every health care provider.