BIBLIOMETRIC REVIEW OF THEORIES RELATED TO INVESTMENT DECISIONS IN FINANCIAL INSTRUMENTS

Abstract

Investment is the acquisition of an item or asset to generate income or appreciation in the value of the item or asset. The industrial revolution popularised the idea of investing in an individual's savings. The large-scale employment of the populace made it possible for them to have savings. This paper reviews the Theory of Reasoned Action, Theory of Planned Behaviour, Regret theory, Theory of Mental Accounting, Prospect theory, Over/Under Reacting Theory and Theory of Overconfidence. These theories were extensively cited by the articles related to investment decisions in financial decisions and are therefore explored in detail.