SPEECH ETIQUETTE FORMS OF ADDRESSING IN THE PROCESS OF RADIO COMMUNICATION

Abstract

In the article, the linguistic characteristics of speech etiquette formulas in radio broadcasting are analyzed. The theoretical significance of the article is to determine the role of speech etiquette formulas in mass media, in particular, in the radio language system. Such work will help to further develop the rules regarding explicit and implicit ways of expressing emotions through language. The practical importance of this is explained by the importance of establishing intercultural relations according to the rules of a certain culture.