A STUDY ON CORPORATE SOCIAL RESPONSIBILITY (CSR) IN TIMES OF COVID-19

Abstract

The purpose of this study is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR); elaborating upon the scope of corporate social responsibility in India by studying the deployment of CSR practices over the last few years. From the perspectives of ethics, legality, and corporate responsibility, this paper investigates the reasons why some CSR initiatives implemented by various businesses fall short. While these activities may not necessarily have violated the law's letter, the spirit of them must be considered. We contend that the Covid-19 pandemic presents a significant opportunity for businesses to shift toward more authentic CSR and contribute to the solution of pressing global social and environmental issues. We also talk about some possible ways that the pandemic could change consumer ethical decision-making. In our discussion of marketing, we outline how we believe the pandemic will alter not only the context of marketing but also the way businesses approach their strategic marketing efforts. The paper is concluded by identifying several potential research themes and directions.