ANALYSIS OF FACTORS INFLUENCING INVESTOR SELECTION OF MUTUAL FUNDS IN THIRUVULLUR DISTRICT

Abstract

With an increased understanding of financial planning and efforts put in by mutual funds companies to encourage mutual funds as an investment product, mutual funds are slowly becoming a preferred investment avenue.   In addition, the availability of a wide variety of schemes of mutual funds makes it easier for an investor to select a scheme which would help him in achieving his financial objectives.  As of today, they have become the most common investment avenue.  The objectives of this study are to identify the factors which influence investor selection of mutual funds in Tiruvallur District, know the company related factors influencing investment in mutual funds, identify the type of preferred mutual fund schemes, understand the pattern of investments made by investors in mutual fund schemes and to know the association between demographics of investors and their preference for a particular type of mutual fund scheme.