The Influence of Price and Advertising on Interest in Buying Slimming Herbal Medicine in Young Women in Setu District, Bekasi – West Java

Authors

  • Budi Satria
  • Dhian Tyas Untari
  • Fata Nidaul Khasanah
  • Tulus Sukreni
  • Timorora Sandha Perdhana
  • Juli Candra
  • Prasojo

DOI:

https://doi.org/10.47750/pnr.2022.13.S03.032

Keywords:

Slimming Herbal Medicine, Youth, West Java.

Abstract

This study aims to further explore the effects of price and advertising on young women's interest in purchasing herbal slimming products, especially in Setu District, Bekasi, West Java. The study population was her 100 respondents from herbal slimming consumers in Setu District, Bekasi, West Java. In this study, proportional random sampling was used as the sampling method. Proportional sampling uses a number of representatives from each group of the population equal to the number of affected members in each of those groups to determine the study sample members. Instrument tests, classical assumption tests, regression, coefficient of determination, and hypothesis tests are used to analyze the data used. The results showed that the price of interest in purchasing slimming herbs had a significant impact. It means that it can affect your willingness. Advertising also has a significant impact on interest in purchasing traditional herbal medicines. This means that advertisements placed by manufacturers of traditional herbal products can attract young people in the Setu district of Bekasi, West Java.

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Published

2022-09-22

Issue

Section

Articles

How to Cite

The Influence of Price and Advertising on Interest in Buying Slimming Herbal Medicine in Young Women in Setu District, Bekasi – West Java. (2022). Journal of Pharmaceutical Negative Results, 193-195. https://doi.org/10.47750/pnr.2022.13.S03.032