SOCIAL MEDIA IN AESTHETIC DERMATOLOGY- INDIAN SCENARIO

Abstract

In the 21st century, the demand for cosmetic procedures is on the rise. Social media (SM) trends add momentum to the increased interest in the people. The information available on social media may vary drastically from educational material to advertisements or individual experiences. As the reach of social media such as facebook and instagram continues to expand, the dermatologist should be ready to tackle the increase in demand for cosmetic procedures, as well as the misinformation or the misinterpretation of the content on social media by these patients. Hence this study has been taken up to observe the current usage and influence of social media for skin related concerns, and impact on the public to use a new product or undergo a new procedure.