Impact Of Digital Marketing Practices On Sales Growth And Sustainability Of Msmes

Abstract

The study's goal is to uncover which aspects of digital advertising have the greatest impact on sales and revenue. The data provided is analysed using quantitative methods, specifically structural equation modelling. collecting representative data by employing procedures that are simple to implement. The data from an online survey of 150 micro, small, and medium-sized businesses (MSMEs) in the Hyderabad area were analysed. According to the data, digital marketing has a significant positive effect on business outcomes such as revenue growth and company lifespan. 'Digital marketing' refers to promotional efforts spread throughout a wide variety of digital channels, such as the web, social media, and search engines (SEO). Among the most widely used digital platforms for long-term business success, the results suggest that social media is where most MSME owners spend their time.