Effect Of Consumer Buying Behavior On Internet Shopping

Authors

  • Dr. Dhadurya Naik M, Dr.K.Kiran Kumar Varma, Dr.U.Madhuri

DOI:

https://doi.org/10.47750/pnr.2022.13.S10.394

Abstract

The old method of retailing has been fundamentally altered by the proliferation of online shopping, which is not only advantageous for retailers but also for consumers. Throughout the process of online shopping, there are a number of elements that might motivate or demotivate customers, which in turn directs their intention to buy. The purpose of this study is to determine the elements that influence the shopping behaviour of consumers who do their shopping online. This study also focused on consumers located outside of major metropolitan areas, who represent the future market potential for online retailers. A total of 78 samples were collected from the cities that are classified as tier-III. The information was gleaned from respondents to research questionnaires, and then subjected to a range of statistical procedures for further examination. It has been established that consumers' purchasing decisions are highly influenced by psychological variables, in addition to some demographic criteria.

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Published

2022-12-31 — Updated on 2022-12-31

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Section

Articles

How to Cite

Effect Of Consumer Buying Behavior On Internet Shopping. (2022). Journal of Pharmaceutical Negative Results, 3269-3282. https://doi.org/10.47750/pnr.2022.13.S10.394