A Study Of Marketing Strategies And Their Effect On Consumer Satisfaction In The Grocery Retail Sector With Special Reference To Reliance Fresh Stores In Faridabad

Abstract

The size and volume of the Indian retail sector have both expanded over the course of the past two decades. It is among the economic subfields that is expanding at the quickest rate. There has been a discernible shift in the behaviour of customers as a direct consequence of the transition from disorganised to organised commerce. Now, the consumer is interested in purchasing a single item from a number of different brands, and the prospect of having all of those brands conveniently located in one location excites him. Because of the shifting behaviours of their clients, merchants are being forced to come up with novel approaches to the distribution of various types of value to their clientele. The purpose of this article is to investigate the impact that different marketing methods have on the level of pleasure experienced by retail customers. The data collecting tools consisted of structured questions and scenarios, and they were administered to a total of 150 respondents in Faridabad, which is one of the cities in the National Capital Region. In order to conduct an analysis of the data and provide an interpretation of its meaning, descriptive statistics such as percentage analysis, the weighted average, and the chi-square test were utilized. According to the findings of this study, the organized retailing sector places a significant emphasis on its products, services, promotional activities, and sales employees.