Role Of Food In Attracting Tourists Towards Popular Tourism Destinations In India: An Empirical Study

Abstract

Past few years have seen a rise in culinary tourism. Indian food has gained popularity around the world and is renowned for its distinctive tastes, spice and aromas. Worldwide, both national and international visitors have been drawn to our spices, breads, and desserts. If one does not partake in culinary pursuits and learn about the country through it's own cuisine, their trip to India is indeed not fulfilled. Every Indian state has its own unique delicacy, but only a few of them are so pure that travellers travel there specifically to indulge their palates. Indian cuisine is distinctive and diversified Beyond just flavour, it differs from the majority of the globe in terms of how foods are prepared, consumed, and presented. A beautiful fusion of heritage, culture, and affection can be found in Indian cuisine. The variety of Indian cuisine reflects the country's ethnic diversity. India's past, religion, trade, and populace culture are much more probable to have had an impact on its regional food cultures. Sample of 241 travellers were considered for present study survey to know the role and impact of food in attracting tourists towards popular tourism destinations in India. The study concludes that there is a significant impact of food on tourists towards popular tourism destinations in India.